About

Who we are

We are the leading platform connecting Swedish and Romanian businesses, institutions, and decision-makers. Built on strong governance, strategic partnerships, and a clear focus on outcomes.

Mission

Connecting businesses and institutions across Sweden and Romania

Delivering networking, market access, and advocacy that create real value for members and partners:

Facilitating networking that converts into partnerships, deals, and investment leads
Creating opportunities through market access support, delegations, and sector pipelines where Swedish expertise meets Romanian strategic investment
Advocating for a predictable, pro-growth business climate through structured, evidence-based dialogue and concrete barrier removal
Aligning business initiatives with economic diplomacy goals in close cooperation with the Romanian Embassy, Swedish business associations, and public institutions

Vision

A trusted, impactful platform

Strengthening Sweden and Romania economic ties—accelerating trade, investment, innovation, and sustainable growth for companies in both countries.

Guiding principles

We believe strong business relationships start with strong principles. Our approach guides how we work with companies and institutions across Sweden and Romania, and defines what you can expect from us at every step.

Integrity

You can expect trusted governance, ethical standards, and fair, transparent engagement.

Sustainability

We prioritize initiatives that drive the green transition and circular economy forward.

Collaboration

We act as a two-way bridge—connecting businesses, embassies, and institutions to turn relationships into outcomes.

Impact

Everything we do is measured against one standard: tangible value for members.

Strategic objectives · 3–5 years

Six priorities guiding our work over the next 3–5 years—from network building to institutional-grade governance.

Build the leading Sweden–Romania business network in Sweden

We aim to establish a strong, recognizable presence as the primary platform for Sweden–Romania business relationships in Sweden. Through a reliable event cadence—CEO roundtables, investor breakfasts, regional sub-groups, and industry/sector communities—we build the structures that turn connections into lasting relationships. Membership growth and retention are driven by tangible member services and curated introductions that deliver consistent value.

Deliver trade and investment outcomes (two-way)

We operate an opportunity pipeline that connects members for deals, buyer/supplier introductions, and investor matchmaking. Alongside this, we offer a soft-landing program for Romanian companies entering Sweden and, later on, for Swedish companies entering Romania—covering key partners, compliance basics, hiring, and market entry playbooks.

Focus on priority collaboration pillars

Our work concentrates on sectors where Swedish expertise and Romanian strategic investment intersect: green transition and energy modernization (clean energy, grids, storage, industrial decarbonization, sustainable cities); digital transformation and critical technologies (IT services, AI adoption, cybersecurity, smart industry); and innovation partnerships through pilots, incubators, testbeds, and research–industry collaborations.

Advocate for a predictable and pro-growth business climate

We convene structured dialogues with Swedish institutions and business associations, coordinated with the Romanian Embassy, to address barriers and promote conditions that support cross-border business confidence. Our work is anchored by an annual Sweden–Romania Business Climate Brief that identifies barriers, proposes solutions, and delivers concrete recommendations.

Improve visibility and reputation of Sweden–Romania business

We act as a credible, solutions-oriented voice for the Sweden–Romania business relationship, coordinated with the Romanian Embassy. Through joint communications, success-story campaigns, case studies, investment spotlights, and innovation features, we build a trusted presence that supports deal confidence.

Ensure institutional-grade governance and financial sustainability

We operate with transparent statutes, a clear ethics and conflict-of-interest policy, and well-defined membership tiers. Revenue is diversified across membership, sponsorship, and paid delegations and training programs. Reporting covers leads generated, partnerships signed, member satisfaction, and policy issues resolved.

Governance

A framework built for trust

Every initiative is grounded in clear rules, transparent reporting, and institutional cooperation.

Member-led, non-political, business-first, excluding military themes
Transparent statutes, ethics and sponsorship policy, conflict-of-interest rules
Board with sector representation; quarterly reporting
Close cooperation with the Romanian Embassy and collaboration with Swedish partner organizations

Partner ecosystem

We work through a network of strategic partnerships and member-led structures, ensuring that every initiative is grounded in real business priorities and delivered within a clear institutional framework.

Romanian Embassy in Sweden

Coordinated economic diplomacy, joint delegations, and aligned strategic messaging.

Swedish business associations & institutions

Co-hosted events, policy dialogues, and market programs.

Member-led councils

Sector and industry focus groups that ensure relevance, pipeline quality, and member-driven priorities.

Secretariat

Responsible for execution, communications, partner management, and reporting.

Join the Sweden–Romania business bridge.

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